To create this immersive experience, we rendered 3D models of natural elements like trees, branches and flowers to recreate the feeling of entering the Jungle. Building the site in WebGL and using a dimensional transition between frames allowed us to further emulate this feeling. We also implemented animations between each section-drag the scene horizontally to animate the page. The site is built on the Tumblr platform, allowing fans to follow the page as well as share, like and reblog its social content. All in all, visuals blend seamlessly with technology to create a wholly original experience to celebrate Disney's The Jungle Book.
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